The Beginning

August 17, 2020

Hello everyone and welcome to my first blog post! I’m really excited to write this, and hope you all enjoy reading this and the posts to come. I love writing, hence adding this blog to my website was an obvious next step in the journey of my business. My decision to start a blog may be old school, as I believe written blogs have kind of taken a back seat since the past few years, due the popularity of other social media platforms. I still believe, even if I can connect with a few like minded people and we can share our thoughts, I would call it a success.

My name is Ikhlaas, and I am the founder of the Ayurvedic skincare line, Areesa Botanicals. The concept of Areesa Botanicals was born 2 years ago, while I was studying for my diploma in organic skincare formulation at Formula Botanica. I was searching for a niche for my skincare line, and I thought why not go back to my roots and bring out elements from where I belong. I studied in detail every ingredient which I wanted to include, its benefits, side effects, how much to use, how to use and where to use. Sometimes I used to hit a dead end with my research, but I kept going. After 2 years of tweaking my formulations, I narrowed down to 5 basic products to begin with, which I considered essential to get a start. I have so many new ideas for products which I want to bring to you, which are inspired by the wonderful flora and fauna, the scents, smells and the heritage of the Indian subcontinent and Ayurveda..

Going forward, I will continue to write bi-weekly blogs, to highlight the benefits and ingredients of each of my products. I will also share any skincare tips, debunk skincare related myths and misconceptions, maybe share recipes since I love cooking, share books since I love to read, basically share any tips, tricks, life hacks and thoughts which I think may add value to my readers lives.

Hope you all enjoy reading this, as much as I love writing.

Stay Tuned..

Love,

Ikhlaas

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